Strategic North Star

Defining the Future of
National Traceability
and Global Trust

Our Mission and Vision are the blueprints for a Saudi Arabia where every product tells a story of quality, safety, and digital excellence.

2030
National Goal
Digital
Language
Unified
Standards
Our Vision

A Unified Language for
National Commerce

To implement and promote GS1 global standards in Saudi Arabia, providing businesses with reliable identification, traceability, and authentication solutions that enhance market access, ensure regulatory compliance, and build consumer trust.

Vision 2030 Logistics
Our Mission

Empowering the Kingdom's Economic Pillars

To empower Saudi organizations with global standards that enhance efficiency, safety, and regulatory compliance. We bridge the gap between local production and global standards, ensuring KSA's logistics sector remains a world leader.

01

Universal Standards

Implementing GS1 systems across Retail, Healthcare, and Logistics.

02

Regulatory Synergy

Supporting SFDA and ZATCA in national traceability mandates.

03

SME Acceleration

Helping Saudi businesses reach global marketplaces like Amazon and Noon.

The Values Driving Our Progress

Integrity

Ensuring the absolute accuracy of the Kingdom's product data.

Innovation

Pioneering the shift to 2D barcodes and RFID by 2027.

Collaboration

Working as one with government authorities and private sectors.