“GS1 standards are bridging the gap between physical products and digital experiences. With GS1 Digital Link, a single QR code on packaging can direct consumers to a brand-owned product page, authentication services, or loyalty programs. This direct connection empowers brands to control their narrative, combat counterfeiting, and provide rich, structured data that enhances SEO. Standards-based identification ensures that the digital twin of a product is as reliable and recognizable as the physical item on the shelf.”
